It is no longer a secret that content creation fuels marketing and small business growth. Content creation allows you to manufacture assets and digital pieces where you dictate the exact message you are trying to send to your potential audience. Over time your goal is to have customers view your business as a credible, trustworthy and ethical source of products or services. Content creation helps you do just that.
Also, content pays extremely significant dividends with regards to your website’s organic SEO ranking. Your Search Engine Optimization ranking directly impacts just how high up on Google search results your brand will appear. The more relevant content creation you execute, the more credible Google will find your website. Then you will receive promotions to the top of the page for certain search results over time.
It is easy to talk about the importance of creating content. However the actual creation of content can be overwhelming. It is difficult to know where to start sometimes. There are so many types of content that you can produce. The rise of YouTube, TikTok and other video content apps are paving the way for businesses. Meanwhile, blog writing is still one of the most useful pieces of content creation available at practically no cost.
To help you start your content journey, check out these tips below!
Research Content You Want To Create
All great content creation has a foundation of thorough research. No matter what industry you serve, customers are always looking to find someone who knows what they are talking about. Establishing credibility is arguably the most important aspect of creating content.
The best way to research the content you will create is to reference case studies and actual projects that have taken place within your industry. Try to build your content around data that supports the points you are trying to make. Research often denotes that you need to have complex words and date present and that is truly not the case. You are able to conduct thorough and at the same time present it in your content that is relatable to your audience.
Conducting thorough research will go a long way as you continue to build your content library. Over time your brand will establish credibility and be seen as an authority figure.
Long Form Content Becomes Short Form Content
The repurposing of content is becoming one of the most effective creation strategies for small businesses. Essentially what you are looking to do is make your content work for you! By turning long form content into multiple pieces of short form content you are able to get the most out of your assets across a variety of digital platforms.
Take video podcasts for instance. Podcasts provide a tremendous amount of content value. By recording the audio you have a piece of long form content that people can exclusively listen to while driving or working. The film aspect makes for a great YouTube video that people can watch over and over again.
Turning a long form video podcast into short form content is simple enough. You can take a one hour video podcast and select certain moments where you can create 10-15 second clips that you can post to social media platforms for consumption. In addition to those clips you can also take the full transcript from that podcast episode and post it as a blog to enrich your Search Engine Optimization on your website!
Content Education
It is time to teach! Content creation is truly about educating your potential audience. Your brand’s goal with the content you create is to be seen as a thought leader and authority figure within your industry. The best way to do that is through educational resources that keep people coming back for more every time you post something.
The best way to educate is to dive right into the mind of your customers. Finding out the most common questions your audience is asking will jumpstart the topics your content will cover. By answering the most popular questions you can quickly become the keeper of answers but also provide a reliable place for people to visit regarding your industry.
Educational content is not about plugging your products or services. Of course the idea is for potential customers to give you their business. However, hard selling your brand through content rarely goes well. Customers want to feel like you are helping them solve a specific problem they are facing. Brands thrive on being able to act as the solution to someone’s pain point. By becoming a trustworthy resource for their questions, you are able to organically put yourself in a position to capture their business.
Interact With Your Audience!
Audience interaction is an extremely important part of the content creation process. This is the area where you can truly show people that you are more than just a brand logo. Being personable and positive amongst potential customers commenting on your content allows you to establish a connection with them.
One great avenue of interaction is to join specific groups related to your industry via social media platforms like Facebook and Reddit. As an example, if I have a brand that primarily manufactures products and equipment for firefighters, I want to be a part of as many local township Facebook groups as possible. Being a part of these groups and participating in them will further give you insight as to how your customer thinks as well as keeping your brand at the top of their mind.
Need Help? MKT Is Here!
MKT is a full service marketing agency that has experience implementing digital marketing strategies for small to medium sized businesses. We are a team of brand builders with experience in a variety of fields and the results to match.
Our process is comprehensive and hands-on. We prefer a thorough and communicative partnership with the brands we work with. Your vision is our mission and our goal is to be the ultimate marketing resource for your company.
If you are looking for exciting new marketing opportunities for your business, contact us today and we can start taking your brand to the next level.