CASE STUDY:
How It Began
One of the most common obstacles a software development company faces is a high developer turnover rate. EC Group helps augment and create software teams through their hired offshore network of developer talent. They looked for solutions to make their brand cohesive while revamping their campaign efforts to reach more qualified contacts to work with.
MKT was on the case!
website traffic
LinkedIn followers
open rate
The MKT Approach
Understanding Goals
Our initial approach to EC Group was to understand what makes them stand out compared to the rest. Identifying key goals they wished to achieve helped us diagram out a tailored marketing approach. Here we discovered a focus on brand awareness, and a connection to the community they serve.
Research
The initial research involved detail oriented methods of finding out the advantages that EC Group brings to their customers as well as how they are perceived digitally. We conducted extensive SEO research and looked for the common questions and obstacles that EC Group could help alleviate.
Creation
Based on our research, we developed a marketing strategy focused on a brand new website to make it a focal point of their efforts. We also created supporting marketing and sales literature as well as custom email campaigns through automated channels to maximize their existing contact potential.
Implementation
Focusing on a campaign by campaign approach we were able to take the created assets and deploy them in a cohesive manner that showed EC Group’s cohesive brand as well as their overall messaging.
The MKT Action Plan
We developed a marketing action plan rooted in the foundation of community resources and design services. We created a variety of cohesive brand pieces that established consistency across EC Group. Additionally, we built EC Group a completely custom website that brought their entire brand, message and focus together allowing for a seamless user experience. Over time MKT was able to optimize their legacy marketing operations and utilize automation to establish consistent marketing communications. Through custom emails, digital ads and more we were able to streamline their processes and significantly improve their email open rate, website traffic and more.
Services Included: SEO and Keyword Research, Campaign Development, Social Media Ads, Website Design, Content Creation, Custom Emails, Direct Mail Pieces
Shown: EC Group Presentation
Shown: EC Group Case Studies
Shown: EC Group Guide
Shown: EC Group Social Media Graphics
Testimonial:
“Professional firm that is a pleasure to work with.“
-Michael Sudyk,
CEO | EC Group