CASE STUDY:
How It Began
In rural areas such as Maine, New Hampshire and Vermont homeowners have had limited options for internet service providers. Larger corporations charge high prices with limited service and subpar customer satisfaction. Trailrunner Broadband Internet wanted to reach these areas with a better more cost-effective solution
MKT was on the case!
The MKT Approach
Understanding Goals
Our initial approach to Trailrunner was to understand what makes them stand out compared to the rest. Identifying key goals they wished to achieve helped us diagram out a tailored marketing approach. Here we discovered a focus on brand awareness, and a connection to the community they serve.
Research
The initial research involved detail oriented methods of finding out the advantages that Trailrunner brings to their customers as well as how they are perceived digitally. We developed existing customer surveys as well as a full analysis of organic keywords for their Search Engine Optimization.
Creation
Based on our research, we developed a marketing strategy focused on community outreach including direct mail postcards, design services for community events, customer resources, social media content, custom email templates and an updated website.
Implementation
Focusing on a campaign by campaign approach we were able to take the created assets and deploy them in a cohesive manner that was in line with the Trailrunner branding and optimized messaging.
The MKT Action Plan
We developed a marketing action plan rooted in the foundation of community resources and design services. We created a variety of cohesive brand pieces that established consistency across Trailrunner. Direct mail pieces with customer promotions and service resources paired with custom emails created a base of brand awareness. Shortly after, we started to see an increase in customer sign ups for internet service. We moved into creating digital assets for social media and built Trailrunner a newly optimized website to act as a hub of information for existing and new customers alike.
Services Included: SEO and Keyword Research, Campaign Development, Social Media Ads, Website Design, Content Creation, Custom Email Templates, Direct Mail Pieces, Event Banners
Shown: Trailrunner Postcard Creative
Shown: Trailrunner website – visit the site at https://mytrailrunner.com/
Shown: Trailrunner Trifold Brochure
Shown: Truck bed wrap design
Shown: Trailrunner Social Media Creative
Testimonial:
-Corinne Gerckens,
Director of Marketing | Trailrunner
Ready to take your marketing to the next level?