Building a Fully Integrated Revenue Engine with HubSpot
Overview
Garrison Flood Control is a U.S.-based manufacturer specializing in flood barrier systems engineered to protect properties from water intrusion and storm-related flooding. Their solutions serve commercial, municipal, and residential markets, helping customers proactively defend against flood risk.
When Garrison Flood Control first partnered with MKT, they were a small team with a strong product and growing demand, but without the systems in place to scale efficiently.
Sales, marketing, and operations were spread across disconnected tools, limiting visibility and slowing growth. As the business expanded, it became clear that a centralized, scalable platform was needed to support the next phase.
Today, Garrison has grown to 25+ HubSpot users across sales, marketing, and operations each with defined roles, permissions, and processes powered by a fully integrated system built and continuously optimized by MKT.
The Challenge
- Disconnected systems across sales, marketing, and operations
- Limited visibility into lead sources and revenue attribution
- Manual follow-up processes leading to missed opportunities
- No centralized system for managing documents, referrals, or workflows
- Rapid growth without scalable infrastructure
The Solution
MKT implemented and continues to evolve a fully integrated HubSpot ecosystem designed to connect every part of Garrison’s business.
CRM & Revenue Infrastructure
- Built a centralized HubSpot CRM to unify contacts, companies, and deals
- Established structured pipelines for sales, referrals, permitting, and open orders
- Implemented deal tracking with full revenue attribution by source and channel
Sales Enablement & Automation
- Developed automated workflows for lead follow-up, re-engagement, and nurturing
- Created outbound sales sequences to streamline outreach
- Enabled real-time notifications and task automation for the sales team
Marketing & Lead Intelligence
- Integrated website and paid ads to track lead origin and performance
- Connected all channels for accurate reporting on conversions and ROI
- Built and deployed targeted email campaigns to drive engagement
- Connected all social media accounts within HubSpot to enable efficient cross-posting, centralized content management, and unified scheduling
- Implemented tracking and reporting across social channels to measure engagement, attribution, and overall performance alongside other marketing efforts
Operations & Project Management
- Implemented a ticketing system to manage fabrication, installs, and site visits
- Built pipelines to track project stages from quote to completion
- Created internal workflows to streamline handoffs between teams
Systems & Knowledge Management
- Developed a centralized document repository for all sales and marketing collateral
- Ensured teams always access the most current materials
Innovation & AI Integration
- Launched a fully automated AI-powered live chat agent to capture and qualify leads 24/7
- Reduced response time and increased inbound conversion opportunities
The Impact
Garrison Flood Control has evolved from a small team into a highly organized, data-driven operation with a scalable foundation for continued growth.
- Increased speed and consistency of sales follow-up
- Improved lead conversion through automation and AI engagement
- Full visibility into marketing performance and revenue attribution across web, ads, and social channels
- Streamlined operations from first touch to project completion
- Scalable system supporting 25+ users across multiple departments
What started as a CRM implementation has become the operational backbone of the business.
A True Growth Partner
As Garrison’s business has grown and their needs have evolved, so has their HubSpot ecosystem.
MKT continues to work alongside their team to refine processes, explore new automations, and adapt the platform to support new initiatives, products, and operational complexity. As HubSpot evolves, Garrison evolves with it ensuring they are always leveraging the platform to its full potential.
“When we started with MKT, we were a small team trying to manage a growing business without the systems to support it. Today, we have over 25 people using HubSpot across our organization, and everything is connected from our first customer interaction to installation and follow-up.
MKT didn’t just implement HubSpot, they helped build the foundation for how we operate. The visibility we have into our pipeline, marketing performance, and revenue has completely changed how we make decisions and scale the business.
What sets MKT apart is that they’ve grown with us. As our business evolves and HubSpot continues to expand, they are right there with us continuously improving, optimizing, and helping us get more out of the platform every step of the way.”
– Arnon Rosen, Founder & CEO
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